NVEX Signs MOU with Vietnam’s NULLY Academy for K-Culture AI Education Business
▶ Local business collaboration in Vietnam based on AI education and K-POP education solutions ▶ Joint initiatives spanning local education, talent development, auditions, and showcases
AI education company NVEX (CEO David Cho) has signed a strategic Memorandum of Understanding (MOU) with Nully (CEO Seungyong Choi), a global K-Culture talent business company, to jointly promote K-Culture AI education and K-POP talent development initiatives in Vietnam.
The partnership aims to combine NVEX’s AI education platform, curriculum, and K-POP education solutions with Nully’s local business infrastructure in Vietnam to jointly design, validate, and expand locally tailored education programs.
Under the agreement, the two companies will collaborate on ▲ K-Culture AI education programs in Vietnam ▲ local deployment and operation of AI learning platforms ▲ planning, validation, and commercialization of AI-powered K-POP education solutions ▲ K-POP talent incubation and portfolio development ▲ training instructors through global K-POP certification programs.
The companies also plan to utilize Nully’s local academy facilities in Hanoi, Vietnam, to operate education programs as well as auditions, showcases, and community programs, expanding K-POP education opportunities for local learners and aspiring trainees.
NVEX will be responsible for education service planning and technical support based on its AI learning platform MEWZ (https://mewz.mew31.com/), education curriculum, and K-POP education solution MEW (https://mew31.com/). Nully will lead local market research, business development, partner coordination, recruitment of learners and trainees, and operation of offline facilities.
An NVEX representative said, “Through this partnership, we plan to establish a K-Culture AI education model tailored to the Vietnamese market and build a business foundation that connects education with talent development. Based on local validation, we will continue to expand related initiatives across global markets.”
[About NVEX Co., Ltd.]
NVEX is a global K-Culture AI company operating under the slogan, “Turning Korean Culture into Education for the World.” Beginning with its AI-powered music education solution MEW, NVEX is expanding its business into the broader AI education sector.
https://nvex.kr/
[About Nully]
Nully is a global K-Culture talent business company based in Hanoi, Vietnam. Through its K-POP academy and audition programs, the company develops local talent and connects their influence to marketing and commerce opportunities. In July 2026, 324 applicants participated in its Hanoi Grand Audition. Nully was also selected for the Ministry of SMEs and Startups’ TIPS program and is developing AI-based technology for analyzing local influencers. The company is currently pursuing a global idol project targeting a 2027 debut.
www.nullylab.com
Press or interview inquiries?
Contact us →